Job Vacancy Application

HYBRID GBP 45,000 - 62,000

Confidential Employer • Glasgow, UK

<h3>About the Role</h3>
<p>We are hiring a <strong>Marketing Manager</strong> to lead our digital growth strategy. You will own the full marketing funnel from awareness to conversion, driving qualified leads for our B2B SaaS platform.</p>

<h3>Key Responsibilities</h3>
<ul>
<li>Develop and execute multi-channel digital marketing strategies (SEO, PPC, content, social)</li>
<li>Manage Google Ads and LinkedIn Ads campaigns with a focus on ROI optimisation</li>
<li>Create compelling content (blog posts, case studies, whitepapers, video scripts)</li>
<li>Build and optimise email nurture sequences using HubSpot</li>
<li>Analyse campaign performance using Google Analytics and reporting dashboards</li>
<li>Manage brand guidelines and ensure consistent messaging across all channels</li>
<li>Collaborate with sales team to align marketing qualified leads (MQLs) with revenue targets</li>
</ul>

<h3>Requirements</h3>
<ul>
<li>4+ years of B2B digital marketing experience</li>
<li>Proven track record of driving measurable growth through digital channels</li>
<li>Proficiency in HubSpot, Google Analytics, Google Ads, and SEO tools</li>
<li>Strong copywriting and content creation skills</li>
<li>Data-driven mindset with experience in A/B testing and conversion optimisation</li>
</ul>

Required Skills & Competencies:

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