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HYBRID GBP 45,000 - 62,000

Marketing Manager — Digital & Growth

Confidential Employer • Glasgow, UK

About the Role

We are hiring a Marketing Manager to lead our digital growth strategy. You will own the full marketing funnel from awareness to conversion, driving qualified leads for our B2B SaaS platform.

Key Responsibilities

  • Develop and execute multi-channel digital marketing strategies (SEO, PPC, content, social)
  • Manage Google Ads and LinkedIn Ads campaigns with a focus on ROI optimisation
  • Create compelling content (blog posts, case studies, whitepapers, video scripts)
  • Build and optimise email nurture sequences using HubSpot
  • Analyse campaign performance using Google Analytics and reporting dashboards
  • Manage brand guidelines and ensure consistent messaging across all channels
  • Collaborate with sales team to align marketing qualified leads (MQLs) with revenue targets

Requirements

  • 4+ years of B2B digital marketing experience
  • Proven track record of driving measurable growth through digital channels
  • Proficiency in HubSpot, Google Analytics, Google Ads, and SEO tools
  • Strong copywriting and content creation skills
  • Data-driven mindset with experience in A/B testing and conversion optimisation
Required Skills & Competencies:
SEO PPC Google Ads Content Marketing Social Media HubSpot Google Analytics Email Marketing Brand Strategy A/B Testing

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